Inganda zikoreshwa ku isi hose zigenda zihinduka mu buryo bwihuse mu myaka icumi ishize, zatewe no guhanga udushya mu ikoranabuhanga, kuzamuka kw’ubuzima, ndetse no gukenera ibisubizo byoroshye kugira ngo bikemuke neza. Agaciro hafiMiliyari 5.2 z'amadolari muri 2023, isoko riteganijwe gukura kuri aCAGR ya 7.8%kugeza 2030, ukurikije Grand View Research. Iyi ngingo irasobanura iterambere ryingenzi, imbaraga zipiganwa, hamwe niterambere rigenda ryerekana urwego rukomeye.

Incamake yisoko: Kwiyongera kubisabwa

Massage ya portage - ibikoresho byoroheje bigamije kugabanya imitsi, kunoza uruzinduko, no guteza imbere kuruhuka - byahindutse biva mubintu byiza bihebuje bijya mubikoresho byingenzi byubuzima bwiza. Icyorezo cya COVID-19 cyihutishije iri hinduka, kubera ko abaguzi bashakishaga uburyo buhendutse, mu rugo ubundi buryo bwo gusura spa no kuvura umubiri. Nyuma y’icyorezo, icyifuzo gikomeje gukomera, giterwa nakazi keza ka Hybrid, imikorere yimyitwarire, hamwe nabaturage bageze mu za bukuru bashira imbere kwiyitaho.

Ubushishozi bw'akarere:

• Amerika y'Amajyaruguruyiganje ku isoko (umugabane wa 35%), itwarwa ninjiza nyinshi zishobora gukoreshwa no gukoresha tekinoloji.
• Aziya-Pasifikani akarere kiyongera cyane, hamwe n'Ubushinwa n'Ubuhinde biza ku isonga kubera imijyi no kuzamuka kw’ubuzima bwo mu rwego rwo hejuru.
• Uburayiishimangira kuramba, hamwe nibirango birimo ibikoresho byangiza ibidukikije kugirango byuzuze ibyifuzo byabaguzi.

Abashoferi b'ingenzi bakura

1. Iterambere ry'ikoranabuhanga:
   Massage igezweho ihuza ibintu byubwenge nkaGuhindura igitutu cya AI,guhuza porogaramu, naibishushanyo mbonera. Kurugero, "Theragun" ya Therabody ikoresha ibyuma bifata amajwi mugihe cyo guhitamo imiti ivura percussive, mugihe "Hypervolt" ya Hyperice hamwe na porogaramu zo kwinezeza kugirango zihuze na gahunda yo kugarura imyitozo. Ibishya nkibi byongera ubunararibonye bwabakoresha no kwemeza ibiciro bihendutse.
2. Inzira zubuzima nubuzima bwiza:
   Kwiyongera kwimyororokere kwisi kwagura abaguzi. Abakinnyi, abakozi bo mu biro, ndetse nabakuze bakoresha massage zigendanwa kugirango bagabanye ububabare kandi bakire. Ishami ry'Umuryango w'Abibumbye ryita ku Buzima (OMS) rivuga koMiliyari 1.71kubabazwa n'imitsi ya musculoskeletal, gushiraho isoko rinini ryibikoresho byo kuvura.
3. Kwagura imeri:
   Kurubuga rwa interineti kubara60% yo kugurisha massager, kuri Statista. Ibicuruzwa bitaziguye-byabaguzi (DTC) nka Renpho na Lifepro bifashisha imbuga nkoranyambaga hamwe n’ubufatanye bugamije kugera ku mibare ikiri nto. Amazon na Alibaba barushijeho demokarasi kugera, cyane cyane kumasoko agaragara.
4. Gahunda yo Kwiteza Imbere:
   Ibigo bigenda byongeramo massage zigendanwa mubikoresho byabakozi kugirango barwanye ibibazo byakazi. Gutangiza nka Opove na Ekrin Athletics bitanga kugabanyirizwa amasoko menshi, ugamije iki gice cya B2B.

Ahantu nyaburanga

Isoko ryacitsemo ibice, hamwe nuruvange rwabakinnyi bashinzwe hamwe nabitangira agile:

• Therabody(USA): Umupayiniya mubuvuzi bwa percussive, afite 22% byisoko ryohejuru.
• Ubuvuzi(USA): Azwiho kwerekana imiterere yingengo yimari, yiganje munsi y $ 100.
• OSIM(Singapore): Yibanze ku bishushanyo byiza hamwe no guhuza AI, bizwi muri Aziya.
• Breo(Ubushinwa): Ihuza tekinoroji ya massage hamwe no kuvura ubushyuhe, ikurura abantu mu Burayi.

Kwimuka vuba:

• Muri 2023, Hyperice yaguze RecoverX, itangiza imiti ivura amashyuza, kugirango yongere ibikorwa byayo yibanda.
• Renpho yatangije massage ikoreshwa nizuba, ihuza nibidukikije byangiza ibidukikije.

Inzira zigenda zigaragara

1. Miniaturisation hamwe nimyenda:
   Ibikoresho bya ultra-portable, nka massage ya ijosi yihishe nka terefone (urugero, “NeckRelax” ya Casada), yita kubakoresha. Imyenda nka "PowerDot" ikoresha imitsi y'amashanyarazi (EMS) kugirango itabare.
2. Ibikorwa birambye:
   Ibicuruzwa bihura nigitutu cyo kugabanya ikoreshwa rya plastike no gukoresha ibikoresho bisubirwamo. Naipo yazanye massage ibora ikozwe mumigano, mugihe Therabody yemeye kohereza ibicuruzwa bitagira aho bibogamiye bitarenze 2025.
3. Ibikoresho byubuvuzi:
   Ubufatanye n'abashinzwe ubuzima buragenda bwiyongera. Kurugero, ibikoresho bya FDA byahanaguwe na MedMassager ubu birasabwa naba physiotherapiste kugirango babone ububabare budakira.
4. Kwishyira ukizana ukoresheje AI:
   Algorithms igezweho isesengura amakuru yumukoresha (urugero, ubwoko bwumubiri, ingingo zububabare) kugirango uhindure massage. Porogaramu ya Therabody ubu ihujwe nubuzima bwa Apple kugirango ikurikirane neza.

Inzitizi n'ingaruka

• Inzitizi zigenga: Icyemezo gikomeye cya FDA na CE kidindiza ibicuruzwa.
• Ibicuruzwa byiganano: Gukomanga bihendutse, cyane cyane kurubuga rwa e-ubucuruzi, kwangiza ikirango.
• Impungenge z'umutekano wa Batiri: Kunanirwa kwa batiri ya Litiyumu-ion byatumye yibuka, ushimangira ko hagomba kugenzurwa ubuziranenge.

Ibizaza

Inganda zigendanwa zishobora kwiteza imbere mu buryo burambye, hamwe n'amahirwe menshi kuri horizone:

• Kwishyira hamwe na Metaverse / VR: Ibigo nka RelaxTECH biragerageza gutekereza kuri VR iyobowe na massage.
• Kwaguka mumasoko avuka: Afurika na Amerika y'Epfo bikomeje kuba bike ariko bitanga ubushobozi bwigihe kirekire.
• Ibishushanyo-Bikuru: Hamwe 20% byabatuye isi biteganijwe ko barenga 60 muri 2030 (amakuru yumuryango w’abibumbye), imiterere ya ergonomique, yoroshye gukoresha izatera imbere.

Umwanzuro

Mugihe abaguzi bashyira imbere ubuzima bwiza, massage yimuka yavuye mubikoresho byoroheje igana ibikoresho byingenzi byubuzima bwiza. Intsinzi muri iri rushanwa irushanwa izaterwa no guhanga udushya, kuramba, hamwe nubushobozi bwo guhuza imibare itandukanye. Ku bashoramari n'abafatanyabikorwa, umurenge uhagarariye amahirwe akomeye ku masangano y'ubuzima n'ikoranabuhanga.